Here are three more keys to building a positive, engaged personal brand. Read the first two and the introduction to this piece, in Fostering your "employee brand": Part 1.
3. Get the message out
The single most important way of developing your brand is to be seen in person (in a positive light of course). If you are a jobseeker, networking is an important way to sell yourself, but for those currently employed, internal networking is just as important. Make going out and meeting the rest of the business an objective in itself.
Your network of friends, colleagues, clients, and customers are the most important marketing vehicle you've got; try to continually find ways to nurture your network of colleagues. What they say about you and your contributions is what the market will ultimately gauge as the value of your brand.
Additionally, you can set yourself apart by regularly contributing and providing added value on sites such as LinkedIn, writing blogs, using Twitter. Your aim is to be known in a positive light as an expert on a particular topic. It’s not about being online 24/7 for the sake of it; it’s about adding value to others through all of your communications.
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4. Radiate power and leadership
One of the things that attracts us to certain brands is the power they project. It's no different in the workplace. If, for example, your colleagues are having a hard time organizing productive meetings, volunteer to write the agenda for the next meeting. You'll not only be contributing to the team, but you’ll have the opportunity to determine what will go on and off the agenda. Most importantly, remember that power is largely a matter of perception. If you want people to see you as a powerful brand, you must act like a credible leader.
5. Be consistent
Brand building doesn’t happen overnight and it needs to be consistent. When you're promoting your brand, remember that everything you do - and everything you choose not to do - communicates the value and character of your brand. Everything from the way you handle phone conversations and emails to the way you conduct business in a meeting. It’s all part of a larger message that you are sending about your brand.
Ultimately, you are in charge of your brand and there is no single path to success. And while there is no one right way to create and promote your individual brand, these tips will set you on the right path to becoming more attractive to leading employers who are eager to find and retain not just great candidates, but also inspirational employees, that they will be clamouring to work with.
Have you built your personal brand? Your career path is integral to building your personal brand. Take our survey, learn about yourself and begin to build your personal brand. Take our career path survey and be entered to win 1 of 11 cash prizes. Take our survey here now.
Fostering your “employee brand”: Part 1
Starting today you are a brand.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We all have a chance to stand out - to learn, and to improve our skills - everyone has a chance to better their individual “brand”. It's time to take a lesson from the big brands, in how to market ourselves effectively.
To be specific, your personal brand is the collection of values, experiences and associations that people attach to you. In short, it’s what peers and associates think about when they hear your name mentioned. It is what they'll say about you if they are called on a reference check.
We are all individuals, but unless we have a positive personal brand we will be invisible both to existing colleagues and to search executives, looking for the next bright star to fill a vacancy. We have to showcase what makes us special. What are we famous for now? What do we want to be famous for in the future?
Having a positive personal brand is also important to your team, your department and the wider organization. You are the figurehead, the leader, and the main representative to the rest of the business. It is about your ability to build a personal brand which transcends your current job title and makes you an attractive prospect for internal promotion and to external companies.
So how can you develop the kind of personal brand that leading employers want to recruit and retain? Here are some useful tips:
1. Research your brand and determine what makes you different
Start by figuring out what your brand currently is, and where it needs to be. Ask yourself: “What kind of employee am I?” and “What do I want to be known for?”
Identify the qualities or characteristics that separate you from your competitors -- or your colleagues. What have you done lately -- this week -- to make yourself stand out? What would your past or present colleagues or customers say is your greatest and clearest strength?
Start thinking like a brand manager, ask yourself: What is it that my product or service does that makes it different? Take the time to write down your answer. And then take the time to read it.
2. Enhance your brand
There's no limit to the ways you can go about enhancing your brand. Sign up for an extra project within your organization, just to introduce yourself to new colleagues and showcase your skills -- or work on new ones. Or, take on a freelance project that gets you in touch with a totally novel group of people. If you can get them singing your praises, they'll help spread the word about what a remarkable contributor you are.
Try teaching a class at a community college, or in your own company. Try contributing a column or an opinion piece to your local newspaper or try to get yourself on a panel discussion at a conference or sign up to make a presentation at a workshop. You’ll get credit for being an expert, you increase your standing as a professional, and you increase the likelihood that people will come back to you.
Part two will be released next Monday, in the mean time, take our survey and enter our personal branding survey.
Advantage #1: Receptionists Guard Your Staff
Time is money so they say, this means you have to be incredibly picky about who gets your ear. With only a few productive hours in a day, you and your employees can’t afford to have your schedules jam-packed by people, or other businesses that don't align with your current priorities.This is where a highly trained receptionist with strong communications skills comes into play. They are your “gatekeeper”, but a knowledgeable receptionist understands that it will take more than simply pointing to the door to get rid of time-wasters. He or she will also be able to understand how to firmly – but politely – deal with challenging personalities. It’s definitely a talent, and it’s one of the reasons that “must excel at people skills” is often part of the description on postings for receptionist jobs.
Advantage #2: Receptionists Can Help Manage a Team
Often, the receptionist is more than merely the point person for those who walk into a company. He or she is also the head of a team of administrators. In this type of leadership position, receptionists can ensure that office politics never get in the way of a smooth flow of operations.
In addition to personality management, receptions can take on administrative tasks and vendor management - helping teams coordinate mailing, travel or even event management. It is all dependant on the skills your receptionist has and how much they know about your company and processes.
Advantage #3: Receptionists Provide a Face for the Company
Your brand's success depends on individual touch points from your team to the public and your clients. A great receptionist can embody your brand and deliver an engaging and informative introduction to your company, office, or team.
Even if you have been successful for years without a receptionist, it may be time to give a second thought to hiring someone to perform this position.
If you are looking for a new receptionist or any administrative support team members, contact Randstad Canada at anytime. Learn more about our recruitment services and apply to positions here today.