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Student Recruitment Strategies - 5 Reasons Why Your Company Needs to Start Now


Every company needs student recruitment strategies to put into play in order to hire the best talent and to gain a competitive edge over their competition. Face it - one of the most effective methods for recruiting and connecting with Canada’s brightest undergraduate and graduate students is to develop and maintain a strategic and visible presence on campuses across the country.

Still don’t see the value? Here are 5 reasons why your company needs effective student recruitment strategies now:

The war on talent. An aging population, the first baby boomers turning 65 and the declining birth rate point to a serious talent shortage in the coming years. A good campus recruiting strategy will certify a steady flow of new grads into your company year after year will ensure that you build a pipeline of future leaders. If you have gaps in your intake you’ll have gaps in your supply!

Your competitive edge. Recruiting is becoming more competitive. Top campus employers have a strong offering and get to the top students first, while they are still at school. Don’t let your competitor snag the best ones, a good campus recruiting strategy will keep your company ‘top of mind’ when it comes time for those students to think about work.

Increase diversity of generations in your workforce. There are numerous benefits to multigenerational teams when they work well together. An inclusive work environment will lead to business success by enhancing a company’s business results. For example your company will gain from stronger decision making because they’ll be broad-based with multiple perspectives and the team will be more innovative and creative.

Groom and promote from within. Hiring your employees straight out of university will allow you to mold them to your ideal. These new hires are coached and mentored from within then promoted, enabling higher employee retention and engagement rates.

Ensure the transfer of knowledge. You want to make sure knowledge is shared among your employees. You want to make sure it stays within your company and isn’t lost when older workers retire.

Does your company have a great strategy in place? What hurdles have you encountered? What are your best practices? Post a comment below and share your thoughts.


student recruitment strategies


By: Jennifer Banks-Halliday

apply to jobs now


Good article. I think there are many more reasons why to focus on students such as students being technology-savvy and are relatively lower cost employees. Retention might be a downside as the can be volatile and sometimes fickle
Posted @ Monday, June 10, 2013 3:06 PM by Koen Withagen
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