Randstad Canada HR Blog

Randstad Award 2013

Posted by Ashwin Fernandes on Thu, May 02, 2013 @ 12:46 PM

Last night, Randstad Canada celebrated the third annual Randstad Award, an event that honors the most attractive employers in the country. Hosted at the Carlu in downtown Toronto, the evening was filled with quality networking time with some of Canada’s leading senior executives. It also provided valuable information on the importance of employer branding when attracting and retaining the best talent in Canada. Our own Jan Hein Bax hosted the event that included presentations from globally-renowned branding expert Brett Minchington and design superstar/entrepreneur Debbie Travis.

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The Randstad Award is based upon the appeal of the selected company as a potential employer. To determine this, we sent out a survey to 7,000 Canadian respondents between the ages of 18 and 65 who were asked to identify the companies they would most prefer working for. They were then asked to evaluate the relative attractiveness of each of the selected companies based on 10 key factors:


Financial health

Good training opportunities

Long-term job security

Opportunities for career advancement

Strong management

Interesting job content

A pleasant and stimulating working environment

Competitive salaries and employee benefits

A good work-life balance

Progressive policies concerning the environment and society (CSR)


Based on these factors, WestJet was named as this year’s Randstad Award winner – voted the most attractive employer in Canada for the 2nd year in a row.

Congratulations to the top 5 Randstad Award recipients:

1. WestJet

2. Transat A.T. Inc. (Air Transat)

3. IBM Canada Inc.

4. Bombardier Inc.

5. Pratt and Whitney Canada International Inc.

To view the complete list of finalists and for further information on the breakdown of the award, please visit randstadaward.ca