Randstad Canada HR Blog

6 Tips for managing your personal brand online

Posted by James Rubec on Wed, Jan 08, 2014 @ 07:35 AM

6 Tips for managing your personal brand online

Digital Marketing Series for Job Hunters - To help you manage your online brand, Randstad Canada has produced a series of personal digital marketing tips and tricks.

online jobedited


Check out other pieces in this series.

1. A good Linkedin profile can get you hired.
2. Linkedin job search strategy 
3. How to find a job using Twitter

Personal branding has great influence on your likelihood of getting a new job or being promoted. Your image online is your personal brand and might be the death knell of your employment chances. Follow these six tips and start building a stronger online brand today.


1. Google your own name: And set Google Alerts
This way you’re aware of what is being said about you, before the rest of the world is. Also, this is just good practice. Google alerts are a great way to keep up to date on many subjects, keep tracks of the activities of your dream employer. Knowledge is power.

2. Review your social media image: Check your brand on www.socialmention.com
Through social mention you’re able to again see what is being said about you. Social media is where your reputation is being built or dismantled. Being aware of that, as either a business owner or job seeker will have benefits.

3. Be aware of any networks that are associated with your name:
If you have that MySpace profile from six years ago that you never update, you should probably delete it. If you want to keep these profiles, make them active. A picture of you from high school might not be the best thing to promote yourself with. It is also a matter of relevance, sure, My Chemical Romance is a great band, but that might not be the first thing you need your potential employers to know about you.

4. Change your passwords every six months (use a capital & number for the best security):
Security is an issue, and while we’re more public with or information than ever there are some things, photos, files that you don’t want escaping into the world at large. Once something is out there, it is very hard to pull back from the Internet, so change you passwords often and be aware of your Bluetooth settings on your mobile devices.

5. Do not publish your year of birth throughout the web (Facebook, LinkedIn etc).
Employers don’t need to know this, and they aren’t allowed to ask. Randstad’s own research has shown that job hunting is harder for those under 25-years old and over 55-years old. Years of experience are incredibly valuable, as are youthful exuberance, you don’t necessarily need to tell anyone how exuberant, or experienced you happen to be.

6. Never publish anything you wouldn’t want to see on a billboard:
This sounds simple but just doing a scan of Twitter at any time of day you can see people forgetting about this rule and saying the dumbest things you'll ever read. You can use a number of rules to help you with this.

If you wouldn’t say it to your mother, don’t say it on Twitter!
If your boss wouldn’t like to hear it, don’t share it on Facebook!
Think of your children! Would what you’re pinning on Pinterest embarrass them?

If the answer is that it would offend none of the above, share away.

What would you add to this list? Share it with us on Twitter @RandstadCanada.