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What's more important to Canadian workers honesty or strength?


What's more important to Canadian workers, honesty or strength?

Last week we revealed the results of our annual Randstad Award Survey; where Canadians shared what brand they found to be the most attractive. Those surveyed chose WestJet to be the most desirable brand to work for, for the third year in a row. 

In the Randstad Award Survey, we asked 8,500 Canadians  to rank personality traits by importance of what would they look for in an employer. Overall the world prefers employers who are honest, sincere, secure and reliable and find traits such as strong, or thrilling to be less important. 

Canada was typical in this respect; while other nations were more polarized towards the leading traits like, Poland who's respondents spoke in near unison with 40% saying that honesty was the most important traits; while 20% of China's respondents said that Strong was their most important trait.

We also found out what Canadians felt was the most important factor when looking for an employer, what employment sectors were most attractive  and  what the current perceptions on timelines for retirement are.

For other results found in the Randstad Award survey, visit,

Personality traits

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