Randstad Canada News Room

Who Will Win the Title of Canada’s Most Attractive Employer?

Posted by Dayana Fraser on Wed, May 16, 2012 @ 08:00 AM

One hundred and fifty companies in Canada are vying for the title of 'Best Employer brand' at the Randstad Award, which recognizes and celebrates Canada's most attractive employers.

The award is handed out based on the results of the world's largest employer brand perception study.

The online survey, conducted by an independent external research agency, measures the employer attractiveness of the one hundred and fifty largest employers in Canada (by employee size).

Over 7000 Canadians participated in the survey. First started in 1999, the study has now expanded into 15 countries, this being the second year it is taking place in Canada.

Among the contenders for the Randstad Award are Indigo Books & Music Inc., IBM Canada Ltd., ArcelorMittal Inc., Kraft Canada Inc., Bombardier Inc. and Brewers Retail Inc. (The BeerStore).

Other big names include Coca-Cola Refreshments Canada Company, Suncor Energy Inc., Pratt & Whitney Canada International Inc., Royal Bank of Canada and WestJet Airlines Ltd.

Randstad Canada President, Jan Hein Bax, said: "Developing a strong employer brand is fundamental to attracting and securing talent, but even more so in Canada's skills-short marketplace."

The awards are being held Thursday, May 17th in Toronto.


About the Randstad Award: The Randstad Award program is based on a robust research platform that gives unique insight into the key drivers of talent attraction within Canada and across the world.

Randstad has been working with globally respected research company, ICMA International, for over 10 years. In 2000, Randstad and ICMA launched the first Randstad Award program in Belgium to measure employer brands. Based on its success, Randstad had expanded the research program into 15 countries around the world. Visit randstadaward.ca

Randstad Award Methodology: The Randstad Award survey is based on the perceived attractiveness of companies in a specific market. The 150 largest employers per country are selected, each with at least 1,000 employees. The number of respondents on average per market is 7,000. This is a representative sample to measure attractiveness of the 150 companies. Samples are based on national demographics (age, region, gender, education level) with a slight emphasis on respondents aged below 40, potential workers being the target audience of the survey. Each sample is representative on age, region and gender and includes students, employed and unemployed workforce aged between 18 and 65 years old.

About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca

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