TORONTO, November 18, 2011 – Recent Research conducted by Ipsos Reid as presented by Darrell Bricker, Chief Executive Officer and John Wright Senior Vice President and Managing Director, Ipsos-Reid, at the Randstad Award, indicates the most important reason why Canadians would not relocate to another city is because they do not want to leave friends and family behind.
According to their findings, in Canada, 38 per cent of respondents say they do not want to leave friends and family behind, while not being offered enough money (33%), and current job satisfaction (27%) followed closely behind as the most important reasons for not wanting to relocate for work.
Globally, 33 per cent of respondents said their number one reason for not relocating to another city was that with a 10% raise, it was not enough money to justify a move. Not wanting to leave friends and family came in at a close second at 30 per cent followed by current job satisfaction (25%) and the inability for the spouse/partner to move with them (21%).
Of those who were willing to consider relocating to another city, the majority (55%) of Canadians said they would do it for better pay, while a new adventure (26%) and a good career move (26%) followed closely behind. Globally, better pay is also ranked as the number one reason for relocating (49%) followed by a better standard of living (32%) and better living conditions (29%).
Around the world, when respondents were asked if they were willing to relocate to another city, for a minimum of two years, with at least a 10% pay raise and all moving expenses covered, it was the married (34%), lower income (34%), lower educated (33%), and younger male (33%) respondents who said they were very likely to relocate. In terms of country breakdowns, Mexico tops the list as 44 per cent of respondents from that country say they would be willing to relocate under those circumstances. Sweden ranks lowest in terms of respondents indicating a willingness to move while Canada sits in middle with 20 per cent of Canadian respondents open to relocating to another city.
And when it comes to moving to another country, the results show Canadians are even less willing to relocate. Only 10 per cent say they would make the move. While Mexico tops the list, once again, with 34 per cent of respondents from that country indicating they would be willing to move to another country for a job.
So what can employers do to entice Canadian’s to uproot? According to the research, Canadians (34%) and global respondents (35%) agree the number one factor that would sway them to relocate is the guarantee that they could move back to their current role after 2 years with further relocation assistance. Of all respondents, 31 per cent also list a 10 per cent raise as the second most important reason they would be more likely to relocate.
About Darrell Bricker, Chief Executive Officer, Ipsos -Reid: Darrell Bricker has a long history in social and corporate reputation research, as well as research for political campaigns. Prior to joining Ipsos Public Affairs in 1990, Darrell was Director of Public Opinion Research in the Office of Canada's Prime Minister. He also worked as a research consultant with firms in Ottawa and Toronto. Long recognized as leader in his field, Dr. Bricker is a past Social Science and Humanities Research Council Doctoral Fellow and a has written academic articles that have been published and republished over the past 20 years. Dr. Bricker appears frequently in the media as a commentator on political, social and business issues. For more information visit http://www.ipsos.com/public-affairs/
About John Wright, Senior Vice President and Managing Director, Ipsos-Reid: John Wright has been the company's lead media spokesperson for the last decade on politics, policy and consumer trends. Wright draws on Ipsos-Reid's annual poll of Canada's Most Respected Corporations, to provide insight on what Canada's leaders are thinking and planning, where leading organizations plan to take their companies, and what makes a great company. John had his own radio show on CFRB for almost 15 years with one of the top political commentary panels in the country, and regularly co-hosts and anchors Canada's business news network's (BNN's) daily market closing show SqueezePlay. He's also appeared on every major news channel-from CNN to Al Jazeera-and has been quoted in print around the world. For more information visit http://www.ipsos-na.com/
About the Randstad Award: The Randstad Award survey is based on the perceived attractiveness of companies in a specific market. 150 companies per country are selected, each with at least 1,000 employees. The number of respondents on average per market is 7,000. This is a representative sample to measure attractiveness of the 150 companies. Samples are based on national demographics (age, region, gender, education level) with a slight emphasis on respondents aged below 40, potential workers being the target audience of the survey. Each sample is representative on age, region and gender and includes students, employed and unemployed workforce aged between 18 and 65 years old. For more information visit randstadaward.ca
About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca