Randstad Canada News Room

Survey Says: Work Atmosphere is the Key to Attracting Talent

Posted by Dayana Fraser on Thu, Oct 13, 2011 @ 08:00 AM

TORONTO, October 13, 2011 – In order to attract top talent, work atmosphere is key.

A recent survey of 7,000 Canadians conducted by ICMA International and sponsored by Randstad Canada, the country’s leader for staffing, recruitment and HR services, shows Canadians place having a good environment as the most important factor when searching for a new employer.

The survey was conducted as part of the Randstad Award program, aimed at identifying the most attractive employers from the 150 largest companies in the country, and the results indicate the most important factor Canadian jobseekers are looking for in a potential employer is a pleasant working atmosphere (60%). High salary (56%), Job security (53%) and good work-life balance (48%) also top the list as the most important factors for workers when seeking an employer.

Jan Hein Bax, President of Randstad Canada says the results indicate that Canadian workers and job seekers want to be a part of an organization that can benefit them on both a personal and professional level. “While salary is obviously important, most Canadians do not want to achieve financial success at the expense of their personal benefit. It is important for Canadian organizations to put an added emphasis on ensuring that their employees have a pleasant work environment, and can achieve work-life balance, through benefits and programs like compensation for personal memberships, felxible hours, team-building activities and employee recognition programs, for example," explains Bax.

In today’s tight employment market, organizations face stiff competition in attracting qualified, talented employees. According to Bax, if companies want to be a magnet for smart talent they must use their culture to attract creative people and inspire growth. “Managers who take the time to learn what’s important to their team members are in the ideal position to help bring employee and organizational goals together. Better alignment will result in greater contribution and career satisfaction, leading to improved employee engagement - all of which ultimately impacts the bottom line,” says Bax.

“Companies need talented, creative people to compete. And more than ever, companies need the right culture, mission, and meaningful work to attract and retain quality employees,” explains Bax. “These things are critical to not only growing organizations around great talent, but also in establishing a workplace that can attract the best talent to work and live.”


About the Randstad Award: The Randstad Award survey is based on the perceived attractiveness of companies in a specific market. 150 companies per country are selected, each with at least 1,000 employees. The number of respondents on average per market is 7,000. This is a representative sample to measure attractiveness of the 150 companies. Samples are based on national demographics (age, region, gender, education level) with a slight emphasis on respondents aged below 40, potential
workers being the target audience of the survey. Each sample is representative on age, region and gender and includes students, employed and unemployed workforce aged between 18 and 65 years old. For more information visit randstadaward.ca

About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca

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